One of the most effective tools to increase customer service and website to increase customer confidence and trust in your site is e-mail. Their warranty confirmation messages to users who had taken their message to the recipient. You can reach customers rather than waiting to reach users and to approach them with the circumstances to sites on the Internet. E-mails must be developed for the cheapest end, with an interface that works in the perspective of a busy and user inbox enthusiastic approach to reading mail. E-mail is a letter from the design activity of the user interface, although their messages are mostly text. Online News, page titles and other parts of the copy of the material speak for itself in place. The microcontent gives the reader an idea of what to expect, and here are some guidelines to write for them: ? You must be a complete excerpt from the article written using terminology that readers can relate. ? They must be written in plain language. ? Avoid using text messages to lure people to open to what is the story, try. ? The first word should be an informative and important as an alphabetical grouping can be obtained easily. Users can read most web pages in an F-shaped pattern, ie F quickly. The eyes of the reader “to move with surprising speed in the words found on your site that is completely taught by different patterns of reading in school. Contents read horizontally around the top of the content area, and then continued to down to the page to read the next in a horizontal movement again, but for a shorter course. Finally, the left side vertical scans and this is the trunk. This model only shows that users can read Web pages word by word, and that full reading is unusual. Cascading Style Sheets CSS design guide can be used to control and design of a design and content. The HTML source code, as it has the same style, no need to copy several times, when used in a Web page. Define and save the style in a separate style sheet to prevent copying and again and makes it easier than having to use on the Web page is called. With this action, there is a marked reduction in the size that allows you to make global changes to a file and web page load faster. A website for a small business is essential. The sites are explored, the first point of reference, a client in search of a company. It considers a company’s portfolio to present what they do for the customer. However, they differ from the portfolios in the sense that customers can run directly from any point of the site, it is vital that each side is a creative design to attract attention and present your message. Must contain links users to navigate anywhere on the site. A good website must be provided in a position of what customers and what we want to achieve. Make your site easy and navigable, and that can turn complex customer premises. The map on the website of heat is a visual representation of the people attending the activity or the graphical representation of the action, and visitors on a website. The use of colors in heat maps for this activity sign up – red and shows the areas with the greatest interest the visitor. These cards can build a web page layout, or to quantify the success of an existing one. Various types of heat maps based on the activity of visitors: Visitors following eye movements to determine how a webpage is possible, or mouse clicks you can set the side sections to generate the maximum. However, these 2 activities can not be transferred to a card.